Tuesday, 23 November 2010

More reading for me.

These are areas of research for me to look into while writing my dissertation.

Book Marketing LTD

2009 Internet Directory (Also Older Directories)

IPC Marketing and strategy

IAB (Internet Advertisment Bureau)

Comscore (reports on reader numbers)

NOP World

Publishing Associations (PPA, AOP, OAP) AOP (UK association of online publishers)

Mag Forum


UK online spend study

The national magazine company

IPC media, EMAP, Conde Nast, G&J

Department of Trade and Industry (DTI)


Contract publishing – UK (Mintel)

Effectivness of magazines (Millward Brown)

Magazines in the UK (Euromonitor)

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