A PAPERLESS FUTURE; HAS THE PERSISTENT INCREASE OF DIGITAL ACTIVITY CAUSED THE DEMISE OF THE PAPER PUBLICATION?
Wednesday, 15 December 2010
Tuesday, 14 December 2010
Thursday, 2 December 2010
Monday, 29 November 2010
H I want to ask and explore how does the internet effect Them.
· Why do they prefere it? (paper or internet)
· Whether they prefer using paper publications (newspapers) (magazines) or online “ “
· Did their preferences change?
· Mind map – point out things
What do they get out of magazines?
Is it because they are creative people and they prefer tangible objects?
Wednesday, 24 November 2010
Tuesday, 23 November 2010
I have also raised issue with a number of online magazines and so have been replied by Slashstroke magazine. i have sent this questionnaire out to the editor and hope to hear from him asap.
Questions for David
1. I know You are the editor of an online magazine, what difference do you have from the competing paper publication?
As I am aware that you are going into print, do you feel that this is due to people wanting both availability or is there still (and will always be) a market for printed publication?
2. Your webzine is going from strength to strength, do you think this is because people want a different sort of magazine nowadays? What are your thoughts?
3. May I ask about your advertisers? Do you have many on your site and have they increased? I know that advertisers what more for their pound and there is a decline in printed publication.
4. Why do you think we now have such an array of Blogs, social websites, online news, Webzines, personal commentary websites and do you think this is now better then picking up a, for example a newspaper or magazine which would have a longer ‘shelf life’
5. ‘The i’ is a new newspaper from the Independent group, it is the size of a tabloid, the same price of a tabloid but has the intellectually capacity of a broadsheet. Do you think this is outdated for today’s climate or, in your mind, think that they are a breath of fresh air to a declining industry and changing the way we look at news and current affairs within the printed press?
6. Do you feel that one day a digital library will be in place of a conventional paperback library?
7. Do you think one-day books will be replaced by Kindles and other publication reading device?
8. I personally have a large collection of Fashion magazines. I love having them to pick up and read but also I love the advertising within them. Do you feel that this is the main issue to declining sales that it is all about the advertisements, or the quality of the content?
9. What would you say is your favorite online publication (if any) and why?
10.What would you say is your favorite printed publication (if any) and why?
11.The I phone generation is what we are know as now, do you think it is a good thing that we have this instant accessibility to obtain information or would it be better and more human to sit and read and take time with what we are taking in?
12.Would you say you’re an advocate of a ‘paperless future’ could you explain more on this issue
consider ideas around the idea of traces/memento (susan stewart design and evocation material memories?)
internet imaginaire – Patrice flichey
Paper different kinds (what are we loosing)
Artifacts (once yearly magazine) maybe an obsession with people to have these
Becomes an event
People send emails now no letters /kitch- is it becoming more of a hobby or not the norm for us to keep and send
The new generation of people have the lo fi technology as a hark back and use it as more of a kitch thing due to them only knowing online technology as the norm where as I amd the footing from a generation of people that have both to work with
Like the vinyl come back and go away
Has to be cryptic and not descriptive
Visual culture: a reader (mizeroff )
Questions for Robin Baker
1. In your Book ‘Designing the Future: The Computer Transformation of Reality’ You say that the electronic image, will give us it a new form of expression I know this was written a while ago but do you find it more relevant today as technology has surpassed our expectations?
2. You also say “hyper publishing produces 'personal' magazines or books, created by electronic 'agents' responding to individual needs”. Do you think that that technology has been used the most affectively and has been able to reach a wider audience when magazines and other printed publications are for the select few?
3. Why do you think we now have such an array of Blogs, social websites, online news, Webzines, personal commentary websites and do you think this is now better then picking up a, for example a newspaper or magazine which would have a longer ‘shelf life’
4. ‘The i’ is a new newspaper from the Independent group, it is the size of a tabloid, the same price of a tabloid but has the intellectually capacity of a broadsheet. Do you think this is outdated for today’s climate or, in your mind, think that they are a breath of fresh air to a declining industry and changing the way we look at news and current affairs within the printed press?
5. Do you feel that one day a digital library will be in place of a conventional paperback library?
6. Do you think one day books will be replaced by Kindles?
7. I personally have a large collection of Fashion magazines. I love having them to pick up and read but also I love the advertising within them. Do you feel that this is the main issue to declining sales that it is all about the advertisements, or the quality of the content?
8. What would you say is your favorite online publication (if any) and why?
9. What would you say is your favorite printed publication (if any) and why?
10. The I phone generation is what we are know as now, do you think it is a good thing that we have this instant accessibility to obtain information or would it be better and more human to sit and read and take time with what we are taking in?
11. You’re an advocate of a ‘paperless future’, with regards to this interview could you explain more on this issue?
This is a Copy of his Book which i may reference when asking him questions
Dazed Digital: Digital Director – Alistair Allan (email@example.com)
Fashion 156: Founding editor and Editor – Guy Hipwell (firstname.lastname@example.org)
Times online: Editor - James Harding } (email@example.com)
Schon Magazine (online magazine): Editor – Raoul Keil (firstname.lastname@example.org)
Hywel Davies (***********@***.com)
SlashStroke Magazine: Editor – David Poole (email@example.com)
Conde Nast - Condé Nast Digital 020 7499 9080
Ravensbourne Director: Prof Robin Baker OBE – *******@rave.ac.uk
Print Circulation:10,000 Issue 6
15,000 Issue 7
Schön! 8 Aug 10
Schön! 9 Oct 10
Schön! 10 Dec 10
Schön! 11 Feb 11
Schön! is published in English and distributed in 14 countries:
UK, France, Austria, Belgium, Holland, Luxembourg, Spain, Cyprus, Canada, Japan, USA,
Australia, New Zealand,
The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels.
Why advertise with us?
With our enormously dedicated readership and our hugely populated online presence, it’s only absence of basic common sense that would prevent someone from wanting to advertise with us. With the combined prowess of both Schön! Magazine and Nineteen74.com, we can offer the optimum route to your target client. If you extrapolate the success of both the website and the magazine and apply it to your desired outcome, we think you’ll be positively satisfied with the productivity.
Who should advertise with us?
Companies and independent businesses who wish to excavate the diamonds of creativity and harvest the gleam of their talents. We’ve scoured the earth and assembled the gems from numerous artistic fields for anyone eager to embark on a sparkling venture.
How can you advertise?
We have extensive online resources to enable video advertising, and our magazine is globally distributed to maximise the publicity we can offer. You provide us with what you want advertise and we do the rest.
Where are we going
We’re going from strength to strength, building up an unstoppable momentum with no hint of slowing down. With such colossal force and productivity behind us, our unwavering sense of direction, and our blistering ambition to build upon what is already promising to be an unshakeable empire, Schön! Magazine will only expand beyond epic proportion.
Our NewsletterBlooming with the latest news and blossoming with exclusive teasers, our bimonthly newsletter received by 56,000 creatives acts as a stimulant to suppress the overwhelming need for innovation between issues; just enough to dampen the cravings
Online Facts and Figures ( IAB figures )
• There are now 32m people online, 65% of the total GB Adult population (BMRB Internet Monitor Aug 2008 & TGI.net Wave 15).
• 15.4m households now online in the UK (Continental Research Autumn Internet Report 2007).
• Women 25-34 now spend more time online than men in the same age group (Ofcom Aug 2007)
• 12.6m people accessed the internet whilst at work in the last month (BMRB TGI.net, Wave 15 to Sept 2007)
• Sites where people can buy products or services are still proving to be the most popular online destinations with 20.7m people doing so in the last month (BMRB, Aug 2008).
• Most popular online activities (BMRB, Aug 2008)
• Using email 29.9m
• Sourcing info on activity/interest 24.5m
• Site of a particular brand or product 22.6m
• Compare prices 20.8m
• Travel plans 17.8m
• 13.2m households in the UK have a broadband connection (Continental Research, Autumn 2007).
• This accounts for 92% of all internet users, up from 90% a year before (BMRB, Aug 2008).
• Almost 3 quarters (70%) of home broadband user services are now above 2MB (BMRB, May 2008).
• 46% using wireless broadband connection in the last month (BMRB Internet Monitor, May 2008).
• Broadband penetration is expected to continue rising, it is predicted that broadband will be in 75% of all homes by 2010 (PriceWaterhouseCoopers, Global Entertainment and Media Outlook 2007-2011)
• 76% of internet users are now going online every day or most days (BMRB, Aug 2008).
• UK internet users are spending an average of 23 hours a week online (YouGov, Sept 2006).
• The average length of each user session is 53 minutes (Nielsen Netratings, Sept 2006).
• The UK online advertising industry is valued at £1,682.5 the first half year of 2008 taking a
• 18.7% share of the UK advertising industry (IAB/PwC October 2008).
• Search accounts for 58.3% of all online advertising; display 19.8% and classifieds 21.5%. The
• IAB continues to track spend on solus email campaigns which accounted for 0.4% of the market
• (IAB/PwC, October 2008).
• Search revenues grew by 28.7% year-on-year, display by 16.3% and classifieds by 30.2% (IAB/PwC, October 2008).
• £46.6bn was spent online during 2007 (IMRG, January 2008).
• 21.3m people now shop online in the UK, spending an average of £661 each in the last six months (BMRB, Aug 2008).
• By 2011 32m UK consumers will be shopping online. The value of goods they buy online in 2011 will add up to almost £52bn. (Forrester, UK eCommerce Forecast 2006-2011, March 2007)
Book Marketing LTD
2009 Internet Directory (Also Older Directories)
IPC Marketing and strategy
IAB (Internet Advertisment Bureau)
Comscore (reports on reader numbers)
Publishing Associations (PPA, AOP, OAP) AOP (UK association of online publishers)
UK online spend study
The national magazine company
IPC media, EMAP, Conde Nast, G&J
Department of Trade and Industry (DTI)
Contract publishing – UK (Mintel)
Effectivness of magazines (Millward Brown)
Magazines in the UK (Euromonitor)
Publishing In The Digital Age: HOw DIgital Technology Is Revelutionising The Worlds Of Books, Magazines, Newspapers And Printing
while in London College of Communication's library, i had been looking for researched texts and books and came across this. It is a really help and gives me better scope from a lot of my research being online due to statistics.