Monday, 10 May 2010
Marketforce is a distribution company my sister works for. I am in talks with getting either data from them to show primary evidence of the amount of publications selling at the moment and the last few years. Or Get an interview with the ceo of the company to speak about the place in the market and how well his company is working.
I expect due to the latest economic downturn it will be quite predictable.
So I found SCHON magazine through a friend and this is the type of research i will enter into my dissertation. It shows how a magazine can become fully digital....but.... If you want a hard copy you can pay to buy it. Could this be a mile stone on publishing in the future? how many people will buy the hard copy and why would you if you have it there online. An Interview is needed.
From the menu, you can choose which issue you want to view.
Through the Website you can buy a copy to be sent or download. Is this the future of the fashion magazine?
Websites like Showstudio give people more from fashion. The ability to come from the outside and look into the exclusive world via internet is becoming a normal occurrence. Websites like this show live streaming of shows and up to date blogs of the goings on in fashion. Is this starting the decline of viewers wanting to collect magazines which will have content that may be out of date from the time of print?
My dissertation title is A Paperless Future; Can The Fashion Industry Go Fully Digital
I am researching on the fact that the decline of paper publications is due to the constant surge of online content. Hopefully i can get loads of primary research so any ideas of books don't hesitate to email me (firstname.lastname@example.org)