SCHON MAGAZINE: THE FUTURE?

So I found SCHON magazine through a friend and this is the type of research i will enter into my dissertation. It shows how a magazine can become fully digital....but.... If you want a hard copy you can pay to buy it. Could this be a mile stone on publishing in the future? how many people will buy the hard copy and why would you if you have it there online. An Interview is needed.

From the menu, you can choose which issue you want to view.

Through the Website you can buy a copy to be sent or download. Is this the future of the fashion magazine?