Tuesday, 23 November 2010

ONLINE AND OFF LINE PUBLICATION

This is from the online magazine Schon but they will be printing so i will be following their activity, and hope to speak to the editor on the matter of online and offline publication



Print Circulation

Print Distribution

Print Circulation:10,000 Issue 6

15,000 Issue 7

Print Deadlines

Schön! 8 Aug 10

Schön! 9 Oct 10

Schön! 10 Dec 10

Schön! 11 Feb 11

Schön! is published in English and distributed in 14 countries:

UK, France, Austria, Belgium, Holland, Luxembourg, Spain, Cyprus, Canada, Japan, USA,

Australia, New Zealand,

and Italy

The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels.

Why advertise with us?

With our enormously dedicated readership and our hugely populated online presence, it’s only absence of basic common sense that would prevent someone from wanting to advertise with us. With the combined prowess of both Schön! Magazine and Nineteen74.com, we can offer the optimum route to your target client. If you extrapolate the success of both the website and the magazine and apply it to your desired outcome, we think you’ll be positively satisfied with the productivity.

Who should advertise with us?

Companies and independent businesses who wish to excavate the diamonds of creativity and harvest the gleam of their talents. We’ve scoured the earth and assembled the gems from numerous artistic fields for anyone eager to embark on a sparkling venture.

How can you advertise?

We have extensive online resources to enable video advertising, and our magazine is globally distributed to maximise the publicity we can offer. You provide us with what you want advertise and we do the rest.

Where are we going

We’re going from strength to strength, building up an unstoppable momentum with no hint of slowing down. With such colossal force and productivity behind us, our unwavering sense of direction, and our blistering ambition to build upon what is already promising to be an unshakeable empire, Schön! Magazine will only expand beyond epic proportion.

Our Newsletter

Blooming with the latest news and blossoming with exclusive teasers, our bimonthly newsletter received by 56,000 creatives acts as a stimulant to suppress the overwhelming need for innovation between issues; just enough to dampen the cravings

Online Facts and Figures for this years internet activity

Online Facts and Figures ( IAB figures )

PEOPLE ONLINE

There are now 32m people online, 65% of the total GB Adult population (BMRB Internet Monitor Aug 2008 & TGI.net Wave 15).

15.4m households now online in the UK (Continental Research Autumn Internet Report 2007).

Women 25-34 now spend more time online than men in the same age group (Ofcom Aug 2007)

12.6m people accessed the internet whilst at work in the last month (BMRB TGI.net, Wave 15 to Sept 2007)

ONLINE BEHAVIOUR

Sites where people can buy products or services are still proving to be the most popular online destinations with 20.7m people doing so in the last month (BMRB, Aug 2008).

Most popular online activities (BMRB, Aug 2008)

Using email 29.9m

Sourcing info on activity/interest 24.5m

Site of a particular brand or product 22.6m

Compare prices 20.8m

Travel plans 17.8m

BROADBAND

13.2m households in the UK have a broadband connection (Continental Research, Autumn 2007).

This accounts for 92% of all internet users, up from 90% a year before (BMRB, Aug 2008).

Almost 3 quarters (70%) of home broadband user services are now above 2MB (BMRB, May 2008).

46% using wireless broadband connection in the last month (BMRB Internet Monitor, May 2008).

Broadband penetration is expected to continue rising, it is predicted that broadband will be in 75% of all homes by 2010 (PriceWaterhouseCoopers, Global Entertainment and Media Outlook 2007-2011)

MEDIA TIME

76% of internet users are now going online every day or most days (BMRB, Aug 2008).

UK internet users are spending an average of 23 hours a week online (YouGov, Sept 2006).

The average length of each user session is 53 minutes (Nielsen Netratings, Sept 2006).

ONLINE ADVERTISING

The UK online advertising industry is valued at £1,682.5 the first half year of 2008 taking a

18.7% share of the UK advertising industry (IAB/PwC October 2008).

Search accounts for 58.3% of all online advertising; display 19.8% and classifieds 21.5%. The

IAB continues to track spend on solus email campaigns which accounted for 0.4% of the market

(IAB/PwC, October 2008).

Search revenues grew by 28.7% year-on-year, display by 16.3% and classifieds by 30.2% (IAB/PwC, October 2008).

ECOMMERCE

£46.6bn was spent online during 2007 (IMRG, January 2008).

21.3m people now shop online in the UK, spending an average of £661 each in the last six months (BMRB, Aug 2008).

By 2011 32m UK consumers will be shopping online. The value of goods they buy online in 2011 will add up to almost £52bn. (Forrester, UK eCommerce Forecast 2006-2011, March 2007)

More reading for me.

These are areas of research for me to look into while writing my dissertation.

Book Marketing LTD

2009 Internet Directory (Also Older Directories)

IPC Marketing and strategy

IAB (Internet Advertisment Bureau)

Comscore (reports on reader numbers)

NOP World

Publishing Associations (PPA, AOP, OAP) AOP (UK association of online publishers)

Mag Forum

PriceWaterhouseCooper

UK online spend study

The national magazine company

IPC media, EMAP, Conde Nast, G&J

Department of Trade and Industry (DTI)

Euromonitor

Contract publishing – UK (Mintel)

Effectivness of magazines (Millward Brown)

Magazines in the UK (Euromonitor)

A Change in my title

During my research i have had a more indepth look at my coinage of my dissertation and i want to change the title. i think at this point it will make sense to.

My new title is (at the monment) is;

'A Paperless Future: Has Online Activity overtook paper publication and started the demise of paper publication?
Carried on from earlier post, images from the IAB that i looked at for my research





The Publishers Association






with these images to follow, i looked at research within the PA (publishers Association) to see the difference in online activity to paper type activity



Charts that i may use within research