A PAPERLESS FUTURE: November 2010

Monday, 29 November 2010

I want to ask 2 people what their opinions are on the internet

H I want to ask and explore how does the internet effect Them.

· Why do they prefere it? (paper or internet)

· Whether they prefer using paper publications (newspapers) (magazines) or online “ “

· Did their preferences change?

· Mind map – point out things

What do they get out of magazines?

Is it because they are creative people and they prefer tangible objects?

Wednesday, 24 November 2010

Magazines

Here are a few pictures of my biased book selves, full of magazines published in paperback. maybe this will always be the case when it comes to our love of publishing. they have a longer life span then any website content?

Tuesday, 23 November 2010

Questions for professional (third)

I have also raised issue with a number of online magazines and so have been replied by Slashstroke magazine. i have sent this questionnaire out to the editor and hope to hear from him asap.

Questions for David

1. I know You are the editor of an online magazine, what difference do you have from the competing paper publication?

As I am aware that you are going into print, do you feel that this is due to people wanting both availability or is there still (and will always be) a market for printed publication?

2. Your webzine is going from strength to strength, do you think this is because people want a different sort of magazine nowadays? What are your thoughts?

3. May I ask about your advertisers? Do you have many on your site and have they increased? I know that advertisers what more for their pound and there is a decline in printed publication.

4. Why do you think we now have such an array of Blogs, social websites, online news, Webzines, personal commentary websites and do you think this is now better then picking up a, for example a newspaper or magazine which would have a longer ‘shelf life’

5. ‘The i’ is a new newspaper from the Independent group, it is the size of a tabloid, the same price of a tabloid but has the intellectually capacity of a broadsheet. Do you think this is outdated for today’s climate or, in your mind, think that they are a breath of fresh air to a declining industry and changing the way we look at news and current affairs within the printed press?

6. Do you feel that one day a digital library will be in place of a conventional paperback library?

7. Do you think one-day books will be replaced by Kindles and other publication reading device?

8. I personally have a large collection of Fashion magazines. I love having them to pick up and read but also I love the advertising within them. Do you feel that this is the main issue to declining sales that it is all about the advertisements, or the quality of the content?

9. What would you say is your favorite online publication (if any) and why?

10.What would you say is your favorite printed publication (if any) and why?

11.The I phone generation is what we are know as now, do you think it is a good thing that we have this instant accessibility to obtain information or would it be better and more human to sit and read and take time with what we are taking in?

12.Would you say you’re an advocate of a ‘paperless future’ could you explain more on this issue

In an session with my tutor, i took minutes down to help me understand where i am going with my dissertation. I will take this into consideration when writing my chapters as i am in the process of doing so.

Minutes

Baudrillard

consider ideas around the idea of traces/memento (susan stewart design and evocation material memories?)

internet imaginaire – Patrice flichey

Foam (gallery)

Paper different kinds (what are we loosing)

Artifacts (once yearly magazine) maybe an obsession with people to have these

Becomes an event

People send emails now no letters /kitch- is it becoming more of a hobby or not the norm for us to keep and send

The new generation of people have the lo fi technology as a hark back and use it as more of a kitch thing due to them only knowing online technology as the norm where as I amd the footing from a generation of people that have both to work with

Like the vinyl come back and go away

Has to be cryptic and not descriptive

Visual culture: a reader (mizeroff )

Semiotics

The Size of a Tabloid, The price of a Tabloid, But the intelligence of a Broadsheet

While writing my dissertation (and continued research) i found out that there will be a new paper started by the Independent. I had to go and see what it was about due to the nature of the argument against full digitalisation of media. I really liked the style and the creativness of the paper as it had a new sort of social commentary about it.

Questions to Robin

Here are the questions i will be asking him when interviewing. I will have my Dictaphone with me so i can give him my full attention.

Questions for Robin Baker

1. In your Book ‘Designing the Future: The Computer Transformation of Reality’ You say that the electronic image, will give us it a new form of expression I know this was written a while ago but do you find it more relevant today as technology has surpassed our expectations?

2. You also say “hyper publishing produces 'personal' magazines or books, created by electronic 'agents' responding to individual needs”. Do you think that that technology has been used the most affectively and has been able to reach a wider audience when magazines and other printed publications are for the select few?

3. Why do you think we now have such an array of Blogs, social websites, online news, Webzines, personal commentary websites and do you think this is now better then picking up a, for example a newspaper or magazine which would have a longer ‘shelf life’

4. ‘The i’ is a new newspaper from the Independent group, it is the size of a tabloid, the same price of a tabloid but has the intellectually capacity of a broadsheet. Do you think this is outdated for today’s climate or, in your mind, think that they are a breath of fresh air to a declining industry and changing the way we look at news and current affairs within the printed press?

5. Do you feel that one day a digital library will be in place of a conventional paperback library?

6. Do you think one day books will be replaced by Kindles?

7. I personally have a large collection of Fashion magazines. I love having them to pick up and read but also I love the advertising within them. Do you feel that this is the main issue to declining sales that it is all about the advertisements, or the quality of the content?

8. What would you say is your favorite online publication (if any) and why?

9. What would you say is your favorite printed publication (if any) and why?

10. The I phone generation is what we are know as now, do you think it is a good thing that we have this instant accessibility to obtain information or would it be better and more human to sit and read and take time with what we are taking in?

11. You’re an advocate of a ‘paperless future’, with regards to this interview could you explain more on this issue?

AN interview with an Author, A Director of a College, and a Man with an honorary OBE

Professor Robin Baker OBE has granted me an interview and with this i need to ask him good questions. I believe what i want to ask him will be answered well, irrespective of my thoughts towards him and my biased opinion.

This is a Copy of his Book which i may reference when asking him questions

EMAILS SENT OUT

From the countless emails i sent out here a some which i got replies to

Some Of My Work

Here is some of my work, I have tried to be as anti paper and see if i can go fully digital with my research but ofcourse, One cannot when it comes to collecting different things.

Emails to industry

I am emailing people in industry for their thoughts and ideas on my dissertation. I hope to hear back off them and quickly because time is short. A few people i will contact are below:

Dazed Digital: Digital Director – Alistair Allan (alistair@dazedgroup.com)

Fashion 156: Founding editor and Editor – Guy Hipwell (guy@fashion156.com)

Times online: Editor - James Harding } (help@timesplus.co.uk)

(online.editor@timesonline.co.uk)

Schon Magazine (online magazine): Editor – Raoul Keil (raoul@nineteen74.com)

Hywel Davies (***********@***.com)

SlashStroke Magazine: Editor – David Poole (editor@slashstrokemagazine.com)

Conde Nast - Condé Nast Digital 020 7499 9080

Ravensbourne Director: Prof Robin Baker OBE – *******@rave.ac.uk

I found this blog of someone who went digital and less paper! interesting!

http://futureofless.blogspot.com/2010/01/my-paperless-life-by-nicholas-ciarelli.html

The Publishing Association

The 6 images below show a site i visited and it connected me towards other sites which helped me to see the truth behind what the internet is doing to the publishing world.

ONLINE AND OFF LINE PUBLICATION

This is from the online magazine Schon but they will be printing so i will be following their activity, and hope to speak to the editor on the matter of online and offline publication

Print Circulation

Print Distribution

Print Circulation:10,000 Issue 6

15,000 Issue 7

Print Deadlines

Schön! 8 Aug 10

Schön! 9 Oct 10

Schön! 10 Dec 10

Schön! 11 Feb 11

Schön! is published in English and distributed in 14 countries:

UK, France, Austria, Belgium, Holland, Luxembourg, Spain, Cyprus, Canada, Japan, USA,

Australia, New Zealand,

and Italy

The magazine is distributed in newsagents, department stores, fashion and lifestyle shops and hotels.

Why advertise with us?

With our enormously dedicated readership and our hugely populated online presence, it’s only absence of basic common sense that would prevent someone from wanting to advertise with us. With the combined prowess of both Schön! Magazine and Nineteen74.com, we can offer the optimum route to your target client. If you extrapolate the success of both the website and the magazine and apply it to your desired outcome, we think you’ll be positively satisfied with the productivity.

Who should advertise with us?

Companies and independent businesses who wish to excavate the diamonds of creativity and harvest the gleam of their talents. We’ve scoured the earth and assembled the gems from numerous artistic fields for anyone eager to embark on a sparkling venture.

How can you advertise?

We have extensive online resources to enable video advertising, and our magazine is globally distributed to maximise the publicity we can offer. You provide us with what you want advertise and we do the rest.

Where are we going

We’re going from strength to strength, building up an unstoppable momentum with no hint of slowing down. With such colossal force and productivity behind us, our unwavering sense of direction, and our blistering ambition to build upon what is already promising to be an unshakeable empire, Schön! Magazine will only expand beyond epic proportion.

Our Newsletter

Blooming with the latest news and blossoming with exclusive teasers, our bimonthly newsletter received by 56,000 creatives acts as a stimulant to suppress the overwhelming need for innovation between issues; just enough to dampen the cravings

Online Facts and Figures for this years internet activity

Online Facts and Figures ( IAB figures )

PEOPLE ONLINE

• There are now 32m people online, 65% of the total GB Adult population (BMRB Internet Monitor Aug 2008 & TGI.net Wave 15).

• 15.4m households now online in the UK (Continental Research Autumn Internet Report 2007).

• Women 25-34 now spend more time online than men in the same age group (Ofcom Aug 2007)

• 12.6m people accessed the internet whilst at work in the last month (BMRB TGI.net, Wave 15 to Sept 2007)

ONLINE BEHAVIOUR

• Sites where people can buy products or services are still proving to be the most popular online destinations with 20.7m people doing so in the last month (BMRB, Aug 2008).

• Most popular online activities (BMRB, Aug 2008)

• Using email 29.9m

• Sourcing info on activity/interest 24.5m

• Site of a particular brand or product 22.6m

• Compare prices 20.8m

• Travel plans 17.8m

BROADBAND

• 13.2m households in the UK have a broadband connection (Continental Research, Autumn 2007).

• This accounts for 92% of all internet users, up from 90% a year before (BMRB, Aug 2008).

• Almost 3 quarters (70%) of home broadband user services are now above 2MB (BMRB, May 2008).

• 46% using wireless broadband connection in the last month (BMRB Internet Monitor, May 2008).

• Broadband penetration is expected to continue rising, it is predicted that broadband will be in 75% of all homes by 2010 (PriceWaterhouseCoopers, Global Entertainment and Media Outlook 2007-2011)

MEDIA TIME

• 76% of internet users are now going online every day or most days (BMRB, Aug 2008).

• UK internet users are spending an average of 23 hours a week online (YouGov, Sept 2006).

• The average length of each user session is 53 minutes (Nielsen Netratings, Sept 2006).

ONLINE ADVERTISING

• The UK online advertising industry is valued at £1,682.5 the first half year of 2008 taking a

• 18.7% share of the UK advertising industry (IAB/PwC October 2008).

• Search accounts for 58.3% of all online advertising; display 19.8% and classifieds 21.5%. The

• IAB continues to track spend on solus email campaigns which accounted for 0.4% of the market

• (IAB/PwC, October 2008).

• Search revenues grew by 28.7% year-on-year, display by 16.3% and classifieds by 30.2% (IAB/PwC, October 2008).

ECOMMERCE

• £46.6bn was spent online during 2007 (IMRG, January 2008).

• 21.3m people now shop online in the UK, spending an average of £661 each in the last six months (BMRB, Aug 2008).

• By 2011 32m UK consumers will be shopping online. The value of goods they buy online in 2011 will add up to almost £52bn. (Forrester, UK eCommerce Forecast 2006-2011, March 2007)

A Change in my title

During my research i have had a more indepth look at my coinage of my dissertation and i want to change the title. i think at this point it will make sense to.

My new title is (at the monment) is;

'A Paperless Future: Has Online Activity overtook paper publication and started the demise of paper publication?

Carried on from earlier post, images from the IAB that i looked at for my research

The Publishers Association

with these images to follow, i looked at research within the PA (publishers Association) to see the difference in online activity to paper type activity

A PAPERLESS FUTURE